Insight was a poster concept created as a bid to brand Arizona State University's Design School senior exhibition. In order to play off of the title and portray depth, several rounds of process were undergone. Letters were laser cut out of wood, acrylic and glass. A failed silicon mold effort was made, I learned how unforgiving light and shadow can be, concept ideation switched from shadow to depth. All in all, this was a process of trial and error to find which solution worked best to convey the message.
The Visual Communication Design program at ASU hosted a show where 46 students attempted to educate the public on issues affecting our society today. The final poster had to include each student's name, as well as the venue location and date.
Arizona State University