Carvana Brand Library Photoshoot

The Brand Library photoshoot was the largest photo shoot Carvana has conducted to date, and the largest shoot I have ever art directed. I was involved in the entire process–from casting to final photo selections–which spanned over 5 months.

In total, there were 7 full days of image capturing with about 6,000+ pictures taken overall. The goal was to capture numerous lifestyle images for the brand that could be used for any and all mediums. In short, we wanted to create our own internal image repository.

This page contains a handful of the final selects.