Allbirds Color Refresh
Each quarter, Allbirds releases color refreshes to keep product current and new. Most color refreshes correlate to a location in nature to help tell the story of the launch.
For this refresh, we had no specific location and opted to lean into lush nature photography to encapsulate the dewy, ephemeral ambiance of seasonal transitions.
We announced a new product release to go along with this refresh. The Vista Racer was a new, limited-supply silhouette that customers were introduced to for the first time inside this color refresh.
The visuals for the drop had to be consistent with the larger campaign creative, but also strong enough to hold a new product drop on their own.
Creative Direction: Marko Kennelly Ullman, Andre Coelho
Copywriting: Abby Merea, Kate Law
Photography: Matt Johnson